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Axalta, Podium Partner to Help Customers Raise Awareness, Boost Online Reputations

Company's proprietary collision management software, ProfitNet, to be integrated with Podiums' interaction management platform.

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Axalta announced a partnership with Podium, an online platform for small businesses.

Axalta will integrate its proprietary collision management software, ProfitNet, with Podium’s Reviews/Interaction Management platform. ProfitNet users will now have greater access to customer reviews and the ability to increase business awareness, build a positive reputation online, and drive successful outcomes.

“By integrating ProfitNet with Podium’s reviews and interaction platform, our customers will have greater access to more data to make better decisions,” said Troy Weaver, Axalta’s VP of North America Refinish. “Having positive reviews helps to increase the likelihood that our collision center customers will attract new business opportunities through online search. By sending convenient text messages upon job completion in ProfitNet, customers are prompted to provide positive feedback after the vehicle has been returned. This makes it easier for our customers to gather positive feedback and better market their services. It’s another way we can help our customer succeed.”

“We piloted this program with Axalta before completing the full integration and we were thrilled to see some collision centers averaging over 20 new public reviews per month. Knowing that positive reviews typically convert to higher online ranking, more customers, and more revenue for collision centers, we share Axalta’s enthusiasm for helping these businesses grow and thrive,” added Kyle Carbine, Podium’s VP of Auto Services.

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